PBS KIDS REBRAND
In 2013 and then again in 2015, PBS Kid’s came to our team at Primal Screen for a rebrand and then a refresh. This was one of the most fun projects I’ve worked on, mainly because the team was made up of skilled craftsman on every level. There was an expert doing each job, from technical direction, to animation, to creative direction. Also, how could you not have fun on such a color-filled and bouncy project? My roles included illustration lead, style guide master, motion graphics, and writing.
Some of the motion graphics I did in 2013. These are promo buttons, end pages, and transitions animated in both After Effects and Adobe Animate.
WARNING: CONTAINS FLASHING COLORS
A montage of illustrations I made, edited by Donald Emerson.
Excerpts from the bible I compiled for PBS Kids in 2015
So many assets. We were very thorough.
Credits
Donald Emerson - Creative Director Primal
Jeremy Seymour - Creative Director Primal
Mathew Kennedy - Creative Director PBS
Chris Bishop - Conceptor and Creative Director PBS Kids Digital
Joe Kabowski - Animation Director
Dianna Bedell - Animation Director
Brenda Weede - Animation Director
Jenna Zona - Animator
Laura Fundora, Ciara Cordasco - Illustrators
Teresa Cloud - Technical Director
Laura Greenberry - Producer